Text Donation Survey Reports

Our text giving studies and reports provide insight into donor behaviors and demographics.


New 2013 Text Giving Donor Survey Report 2013 mGive Text Donation Study

The LATEST edition of the groundbreaking mGive Text Donation Study provides analysis of survey data from over 20,000 mobile donors:

  • See how mobile donors rated their experience with text giving
  • Learn the average lifespan of mobile numbers
  • See the top three preferred methods of giving
  • Find out how mobile giving impacts donations through other channels

Apply the insights of the study to revamp your mobile fundraising strategy!

2012 mGive Text Giving Study

The 2012 mGive Text Giving Study answers common questions about the mobile donation channel, such as:

  • Demographics of mobile donors
  • Whether text donations impact alternative forms of giving
  • Mobile donor retention rates and donor experience in text giving
  • How mobile donations stacks up against other donation channels
  • What motivates mobile donors to give and their experience in doing so

As a leader in the mobile donation industry, this study includes mGive metrics and benchmarks – a must read for all nonprofits! Our studies are just one way in which we educate people about the power of mobile.

2011 Text Giving Donor Survey Report

This groundbreaking study sought to answer common questions about the mobile donation channel. The study covers:

  • Demographic data for mobile donors.
  • Impact of micro-donations on larger gifts.
  • How mobile campaigns can attract unique donors.
  • Desired frequency of advocacy messaging via text.
  • Reasons donors are attracted to mobile campaigns.

$25 Mobile Donation Study

Key Findings of the $25 Price Point Study:

  • The interest in a $25 price point is high, with 89% of mGive’s nonprofit partners and 48% of mobile donors indicating they would like a $25 option.
  • $46,900 was raised for the two participant organizations from 1,845 donors.
  • A significant amount of supporters (16%) chose to receive continued messages from the participating nonprofits, more than double the number of donors that normally opt-in after pledging money via text.